15 email ideas for fashion brands
15 email ideas for fashion and lifestyle brands
If your fashion or lifestyle brand only emails subscribers when there’s a sale, you’re leaving revenue, and customer relationships, untouched. Klaviyo and email marketing isn’t just a sales tool; it’s a way to nurture your audience, build brand connection, and keep your designs front of mind between launches.
Too many brands are only sending to their lists when they have something new to share: new products, new partnerships, new events… but you don’t need to reinvent the wheel with content. If you have product to sell - even if it’s not new product - you always have news to share.
Here are 15 email ideas fashion brands can use to keep emails fresh, spark connection, and grow revenue without relying on constant discounts.
1. New Arrival Spotlight
Pick one hero piece and show your subscribers three ways to style it. You can use your own brand photos, or use user generated content of your customers wearing or using the product.
2. Founder’s Edit
Pull together a few of your personal favourites for the season and share why you love them.
3. Behind the Seams
Tell the story of how a piece was made, whether it’s the design inspiration, fabric sourcing, or production process.
4. Styling Series
Show how to take your designs from day to night, work to weekend, or cosy to chic and spark styling ideas for your audience.
5. Customer Love
Spotlight customers wearing your pieces. Bonus points if you have a quote from them about why they love it.
6. Last Chance / Customer Faves
Got best-sellers running low? Let your subscribers know what’s nearly sold out so they don’t miss out.
7. Care Guide
Share easy tips to make your products last longer and stay looking pristine, from washing hacks to storage ideas.
8. Team Edit
What’s your team wearing, loving, or gifting this season? Share them along with a quote about what the love about it.
9. Countdown Teaser
Start dropping hints about products that are launching, collaborations you’re working on or promotions that are coming up. Build excitement now.
10. Best-Sellers Back in Stock
Shout out about the restock and remind subscribers why these pieces always sell out.
11. Ethics in Action
Show your values in practice, whether it’s sustainable materials, giving back, or reducing waste.
12. Designer Q&A
Do a short and sweet founder or designer interview. Invite questions from your email and social media communities and share the answers. Keep it fun, light, and human.
13. Moodboard Drop
Share seasonal inspiration, textures, or colours. It doesn’t have to be product-heavy, just on-brand and build on the story of your products and styles this season.
14. Brand Manifesto
Does your brand have a manifesto that is lives and dies by? When challenges arise in your business and you find yourself leaning into it, let subscribers know what you’re doing and why.
15. Gift Guide Sneak Peek
Give subscribers an early look at your holiday gift guide. Highlight bundles, best-sellers, or small treasures that make perfect presents.
Turn your Klaviyo into a reliable revenue stream
Looking for more than just email ideas fashion brands? If you’d like support setting up or fine-tuning Klaviyo so it’s working as hard as you do, take a look at how to work together and get in touch.